Seizing Investment Opportunities in Johannesburg's Buyer's Market

Market Conditions Heavily Favour Buyers:

The Johannesburg property market remains tilted in favour of buyers. As interest rates continue to rise, consumers are facing significantly higher debt repayment costs with each rate hike. This has led many households, already under pressure to meet debt obligations, to list their homes for sale in order to downsize or enter the rental market. In addition,  there has been a surge in semigration and emigration-related sales.


This combination of factors has created a scenario where there are more properties available for sale than there are qualified buyers looking to purchase. The shift in dynamics offers prospective investors a unique advantage. The abundance of properties available for sale often lead to increased competition among sellers to secure buyers, allowing for enhanced negotiating power and the potential for lower prices.



Interest Rate Movement Places Investors at an Advantage:

Over a period of 18 months, from November 2021 to May 2023, the prime lending rate rose by a substantial 4.5%, reaching 11.75% by the middle of the year. The South African Reserve Bank's (SARB) Monetary Policy Committee (MPC) made the decision to halt its hiking cycle in July for the first time since policy normalisation began in November 2021. This change followed a sequence of 10 consecutive rate increases, accumulating to a total surge of 475 basis points.


Though the pause in the MPC's effort to tighten policies was greeted as a relief by homeowners dealing with tight finances, the continued upward hiking trajectory led to a cooler market atmosphere, setting up advantageous circumstances for astute investors to potentially acquire properties at more appealing prices.



Market Demands Strategic Investment Approach:

The present landscape strongly encourages investors to adopt a calculated and strategic approach to investment. Well-researched decisions can reap remarkable rewards as the market stabilises and gradually begins to regain momentum.


By meticulously examining all the facts and figures, investors can adeptly identify pockets of opportunity that may have been otherwise obscured in the midst of market turmoil. This deliberate analysis of potential risks and rewards empowers savvy investors to navigate shifting market dynamics with increased certainty and insight, enabling them to make informed decisions that not only safeguard their investment portfolios but position them to capitalise on market shifts and emerging trends.

While it’s certainly commendable to cultivate a portfolio that can weather current market challenges, astute investors should aim to leverage these uncertainties to their advantage and create investment portfolios that thrive as the market regains its vibrancy.



At Etchells & Young Property Brokers, we understand the significance of this market phase and the potential it holds for astute investors. Our dedicated team of highly qualified professionals is equipped to guide you through Johannesburg's real estate intricacies, providing insights, data-driven advice, and tailored support for informed investments.

Whether you're an seasoned investor seeking to capitalise on the current environment or a newcomer eager to enter the market at an opportune time, contact us for a personalised consultation.


Together, we can explore the promising avenues that Johannesburg's real estate market has to offer.