Etchells & Young Sole vs Open Mandate

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Advantages of a Sole Mandate

• Statistics prove you will get a better Price by employing a Sole and Exclusive Agent
• Exclusive Sole Agents concentrate their efforts and put more energy into marketing the property for sale
• Exclusive Sole Agents put more money into marketing your property as the responsibility of selling theproperty lies solely with them
• Avoids duplication of buyers and thus eliminates double commission claims
• Affords the seller more privacy and security
• Too many Agents can cheapen the property and one buyer could use different Agents to bargain down the price of the property
• Only one For Sale sign boards outside your property
• Reduced Agents commission rate

As your sole and exclusive Agent we agree to:

• View your property and do a comparitive market analysis
• Take photographs and prepare an effective marketing strategy
• Guide you through the processes tp prepare your property for the sale
• Promote your property through our intensive marketing and advertising campaigns, using all available resources
• Facilitate a show house campaign
• Coordinate viewings of your property by appointment for potential buyers
• Pursue all leads
• Communication is key, we will provide you with regular feedback  and reports
• Accept buyers from other agencies on a split commission basis
• Keep you updated with the transfer process
• Facilitate the key handover

 Disadvantages of an Open Mandate

• Less time is spent on marketing the property for sale

• Less money is spent on advertising the property for sale

• Higher security risk

• More disruption of sellers privacy

• Various sale boards, creating an impression of a desperate seller

• Bargaining down of price by a buyer dealing with different agents on the same property for sale

• Duplication of buyers and double commission claims

Etchells & Young Marketing Plan for Sole and Exclusive Mandate: 

Media Advertising

Etchells & Young will ensure that your property will receive maximum exposure through our widespread printed, website and media advertising. This includes major newspaper publications and property classifieds.

Internet Advertising

The internet has become a powerful tool that is used by all industries as a platform to expose their products and brands, the property industry is no different. Etchells & Young have a specialized team that will focus on marketing your property online to ensure that you are ahead of the game. Your property will be listed on Etchells & Young Website as well other popular websites to name a few: Private Property, Property 24 etc.

For Sale Signage

You will receive professional signage, which the Etchells & Young Agent will place strategically outside your property and within the area to draw potential buyers. All of Etchells & Young signage is maintained and kept in good order at all times and will be replaced if need be.

Database Advertising

Etchells & Young extensive database of investors and buyers is constantly updated and maintained: this includes our Rental Management database which has proved to be a valuable source of potential buyers. This database is managed by our specialized property management software which enables us to not only manage our owner's rental properties, but to also advertise and communicate directly with all of our tenants, investors and buyers. This includes virtual flyers of your property and show day alerts will be sent via mass emails.

Flyers and Marketing Material 

Our skilled internal design team will package and tailor your properties advertising requirements for use across available mediums, this includes personalized flyers and various other marketing materials to promote your property to its full potential.

Show Days

Your property will be a well facilitated show case, our agents will ensure that your property will welcome all who pass through and ensure that serious buyers see the value in your property. Show days will be coordinated with your schedules; show brochures will be specifically designed and distributed for the show day.

Multi Listing Structure within E & Y

Etchells & Young agents will be briefed on your property; this will allow each to present your property to their own network of buyers and investors. This dramatically increases the number of potential buyers for your property and helps you achieve maximum exposure.

Mobile Advertising

Etchells & Young mobile billboards are a frequent sight on busy roads and intersections. Multi-medium advertising is a proven avenue to create public interest and promote the brand that you have chosen to be your partner.

Etchells & Young Marketing Plan for an Open Mandate:

• For Sale boards

• Media Advertising

• Internet advertising

• Viewings

The idea of an open mandate might give you a feeling of having more control over the sale of your property. However this decision can quickly complicate the sale with various agents flashing huge figures and promises. Although tempting, this often results in delaying the sale or overpricing your property. We recommend a relationship with one agent to guarantee your success.