Pricing Competitively

By overpricing your property for sale it reduces our advertising response, attracts the wrong buyers, and can lose genuine purchasers. It also helps sell your competition, eliminates offers and extends the time your property is on the market. Unfortunately a property that is on the market too long sends out a signal that "something must be wrong with it".

What is the Market Value? 

Market value is the respective price your property is worth relative to surrounding properties and subsequent factors i.e. area, amenities etc. Having an accurate assessment of your property will help you make the best decision for you and your investment.

Price your Property to Sell

In reaching a decision to buy, purchasers will be comparing your property with other similar properties and it is therefore vital that your asking price is competitive.

The Dangers of Overpricing

Agents will be reluctant to introduce prospective buyers to houses that have attracted the "Overpriced Stigma". Overpricing conveys an impression of "poor value for money" when compared with other homes priced correctly in that price bracket. Buyers ' decisions are "made by comparison".

The Advantages of Pricing your Property Correctly

• Impression of Good value is created 
• Maximum exposure during initial marketing time
• Stimulates Real Buyer interest
• Attracts higher offers